5 Common Mistakes Fashion Startups Make When Working with Manufacturers (and How to Avoid Them)

Starting a fashion brand is exciting — but the production process can be one of the trickiest parts. Over the years, having worked with both major brands and many fashion startups, I’ve seen some common pitfalls that can cause unnecessary delays, costs, and frustration. Here’s what I’ve learned:

1. Chasing cheaper prices from different manufacturers for one design
It’s common for startups to finalize a design and then approach multiple factories just to compare prices. But this rarely leads to good results. Instead, working with one reliable manufacturing partner who helps you develop the product and optimize fabric options from the beginning saves time and money.

2. Focusing only on price instead of exploring smarter fabric alternatives
Negotiation is part of the process, but the smartest way to lower costs is by exploring different fabric compositions or weights. A good sourcing partner — not just a manufacturer — can offer multiple options that balance price and quality.

3. Overspending on samples without production plans
Many startups spend more on sampling than they would on small-batch production. If your production plans are not yet clear, investing heavily in samples doesn’t make much sense. Instead, proceed with a small production run — and make adjustments after the pre-production sample phase.

4. Poor communication and unclear expectations
If you don’t clearly communicate your vision, target audience, and quality expectations, your production partner won’t be able to deliver what you truly need. Sometimes we receive requests for 50 pieces of a premium product — but no clarity on branding or future goals.

5. Limiting the product range from the beginning
Many startups begin with a single item — but once they grow, they need more categories. If your manufacturer can’t support a wide product range, it becomes a limitation. Working with a partner who offers both variety and experience helps you scale up more easily.

In conclusion:
Finding the right production partner is just as important as your product idea. Choose someone who offers more than just manufacturing — someone who helps you think creatively, optimize cost, and grow strategically. At Alle Textile, we’re proud to support fashion startups as a full-scope creative partner, from concept to production.